our terms and what they mean

throughout the dashboard and documentation, you may see a few terms that may be unfamiliar. here is a quick overview of what they mean:

event

an event is a user interaction with your website. this could be a page view, a button click, a form submission, or any other action that you want to track.

an event may have additional data associated with it, such as the form fields of a form submission or the metadata of a button click you want to track (e.g., the amount of a purchase or the product id).

view/page view

a page view is a single instance of a user viewing a page on your website. this is tracked automatically by default.

visitor

a visitor is a unique user that interacts with your website. each visitor is assigned a unique hash that is used to track their interactions. a new hash is calculated by combining the visitor's ip address, user agent, and a random daily salt from our servers. this means that if someone visits your website on a new device, they will count as a new visitor unless they have a profile id associated with them.

visit

a visit is a collection of page views and events that occur during a single session on your website. a visit ends when a visitor leaves your website or after a period of inactivity(10 minutes by default).

bounce rate

the bounce rate is the percentage of visitors who navigate away from your website after viewing only one page. a high bounce rate can indicate that your website is not engaging or that visitors are not finding what they are looking for.

avarage visit duration

the avarage visit duration is the avarage amount of time your visitors spend on your website during a single visit.