Peasy versus Google
-Analytics
tl'dr: GA is complex and not privacy friendly. if you care about simplicity and your users' privacy, switch over to peasy.
Google Analytics is not **free**
let's get one of the most common misconceptions about GA out of the way — it's not free. your users pay instead with their data. it is the biggest analytics platform and is used by over 55.49% of websites on the known internet. that essentially means more than half of websites are handing over their users' data to a company whose most profitable business is selling ads. your users' data actively goes into refining their big ads platform and serving them more targeted ads developed from their private data. this is not okay.
then there's you, a site owner. you pay with time — time spent navigating the new GA4 dashboard or trying to debug why your site is slow, only to find out it's the fat (56kb) script that GA injects into your site. additionally, you have to add a cookie banner to your site to comply with GDPR, CCPA, etc.
okay, so why Peasy?
for privacy
Peasy respects your users' privacy and does not send their data to third-party resellers. additionally, we do not keep your users' sensitive data like IP addresses and user agents, and we default to using a unique, non-reversible hash that resets every 24 hours.
for human-first design
our dashboards are made with a human-first approach, with the goal of not overwhelming the user with multiple distractions and noise that make finding important data difficult.
because we are lightweight
our script, in comparison, is only 2kb, making it lightweight and ensuring it won't affect your website's performance.
...and have a fair pricing model
Peasy has a fair pricing model based on the number of events and page views you track with us. we also offer a free plan for up to 3,000 events per month.
and most of all, because we care💚
we aren't some big corporation whose goal is to make as much money from you as possible. instead, we deeply care about the craft and will not push unwanted features or upgrades down your throat without hearing what you think first. additionally, you can contact us at any time.