- ChatGPT
- AI Search
- Perplexity
- AI chatbot
ChatGPT Leads AI Chatbot Market with 82% While Perplexity Reaches 11% in November 2025
ChatGPT commands 81.84% of the global AI chatbot market while Perplexity reaches 11.06% in November 2025, according to StatCounter data.
Team Peasy
The collective voice of Peasy, covering AI visibility, analytics and generative search optimization. LinkedIn
ChatGPT holds 82% while competitors fight for remainder
OpenAI’s ChatGPT continues to account for more than four out of every five AI chatbot sessions worldwide, while Perplexity has consolidated its position as the clear second-place platform, new data shows.
StatCounter figures for November place ChatGPT at 81.84% of global market share, with Perplexity at 11.06%, Microsoft Copilot at 3.06%, Google Gemini at 2.97%, Anthropic’s Claude at 1.06%, and DeepSeek at 0.01%. No other AI chatbot registered significant share.
| AI Chatbot | Market Share (November 2025) |
|---|---|
| ChatGPT | 81.84% ▲ |
| Perplexity | 11.06% ▼ |
| Microsoft Copilot | 3.06% ▼ |
| Google Gemini | 2.97% ▲ |
| Claude | 1.06% ▲ |
| Deepseek | 0.01% ▼ |
Market share rankings hold steady since March 2025
The tracking, which began in March 2025, shows ChatGPT has maintained a stable lead throughout the year. Perplexity has firmly established itself as the second-place platform, though the gap between the two remains more than 70 percentage points.
| Rank | AI Chatbot | November 2025 Share |
|---|---|---|
| 1 | ChatGPT | 81.84% |
| 2 | Perplexity | 11.06% |
| 3 | Microsoft Copilot | 3.06% |
| 4 | Google Gemini | 2.97% |
| 5 | Claude | 1.06% |
| 6 | DeepSeek | 0.01% |
Monthly market share trend (March-November 2025)
Which AI chatbot has been the most popular throughout 2025?
| Month | ChatGPT | Perplexity | Microsoft Copilot | Google Gemini | Claude | DeepSeek |
|---|---|---|---|---|---|---|
| March 2025 | 81.4% | 14.1% | 0.3% | 3.3% | 0.3% | 0.6% |
| April 2025 | 84.2% | 12.1% | 0.2% | 2.3% | 0.3% | 0.9% |
| May 2025 | 79.8% | 11.8% | 5.2% | 2.0% | 0.5% | 0.8% |
| June 2025 | 79.9% | 11.0% | 4.8% | 2.2% | 1.1% | 1.0% |
| July 2025 | 82.7% | 8.0% | 4.6% | 2.2% | 0.9% | 1.6% |
| August 2025 | 80.9% | 8.1% | 5.2% | 2.2% | 0.9% | 2.7% |
| September 2025 | 81.1% | 10.9% | 4.0% | 2.8% | 1.0% | 0.2% |
| October 2025 | 81.4% | 11.1% | 3.5% | 3.0% | 1.0% | 0.01% |
| November 2025 | 81.8% | 11.1% | 3.1% | 3.0% | 1.1% | 0.01% |
Regional variations across major markets
While ChatGPT dominates globally, November data reveals notable regional differences in AI chatbot adoption patterns.
In Europe, ChatGPT holds its strongest position at 83.77%, with Perplexity at 7.81% and Microsoft Copilot at 5.49%. The United States shows the most competitive landscape, where ChatGPT’s share dips to 78.84%, Perplexity reaches 8.39%, and Microsoft Copilot captures 8.05% - its highest regional showing.
Asia presents a different picture. ChatGPT commands 81.32%, while Perplexity surges to 13.19% - its strongest regional performance. Microsoft Copilot trails at just 2.94%.
| Region | ChatGPT | Perplexity | Microsoft Copilot | Google Gemini | Claude |
|---|---|---|---|---|---|
| Europe | 83.77% | 7.81% | 5.49% | 2.18% | 0.74% |
| United States | 78.84% | 8.39% | 8.05% | 3.31% | 1.39% |
| United Kingdom | 79.39% | 9.39% | 7.51% | 2.70% | 1.02% |
| Germany | 81.33% | 10.49% | 5.33% | 1.98% | 0.86% |
| Canada | 82.47% | 6.25% | 7.72% | 2.74% | 0.82% |
| Asia | 81.32% | 13.19% | 2.94% | 1.39% | 0.01% |
The data suggests Microsoft Copilot performs best in English-speaking markets with strong enterprise software adoption, while Perplexity shows particular strength in Asian markets where search-focused AI assistants appear to resonate.
Perplexity’s steady climb
While ChatGPT’s dominance remains unchallenged, Perplexity’s trajectory through 2025 tells a story of gradual consolidation. After starting the year at 14.09% in March, the platform settled into a range between 8% and 11% for most of the year, ending November at 11.06%.
The data suggests Perplexity has found its niche as a research and search-focused alternative. Unlike general-purpose chatbots, Perplexity positions itself around cited answers and source attribution, which may explain its particularly strong showing in Asia, where precision in information retrieval carries distinct cultural value.
What comes next
With such commanding share, ChatGPT faces no immediate threat. Analysts say the competition now lies in specialized adoption - search integration for Perplexity, productivity embedding for Copilot and enterprise AI services for Gemini. But none approach ChatGPT’s current reach.
What this means for marketers and publishers
For digital teams, the data confirms visibility strategies can no longer stop at Google Search. ChatGPT is now the primary AI gateway for information, with Perplexity emerging as a meaningful secondary channel for research-oriented queries. Publishers that want to be cited or surfaced in generative answers need to:
- Publish structured, schema-rich content.
- Provide authoritative, clearly attributed facts.
- Monitor AI visibility and crawler activity alongside traditional search analytics.
Google search remains important, but AI discovery is no longer optional. The new question is not only “How do I rank in Google?” but also “How does ChatGPT see and cite my content?” - and increasingly, “Am I visible to Perplexity users?”
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