Your Brand in Meta AI

Why Meta AI Matters

Powered by Llama models, Meta AI is embedded into Facebook, Instagram and WhatsApp, serving as a conversational discovery layer inside the world’s largest social platforms. It answers user queries, generates responses and surfaces content directly in feeds and chats. For brands, appearing in Meta AI answers provides visibility across billions of daily interactions where users seek recommendations, products and information.

How Peasy Tracks Your Brand in Meta AI

Peasy provides analytics that show how Meta AI interacts with your site and contributes to traffic. We classify signals into four key areas:

• Attribution: Link visits to Meta AI referrals when identifiers are available, connecting sessions to engagement and conversions.
• AI Referral Traffic: Segment and analyse human visits from Meta AI answers, with metrics such as time on page, pages per session, and conversion outcomes.
• Crawlers: Detect and log activity from Meta’s official crawlers, including:
  • Meta Llama/1.0
  • MetaAIBot/1.0
    These agents index content for Llama models and Meta AI features.
• User Agents: Analyze how Meta AI crawlers and bots access your content, their request frequency and indexing scope.

Turning Social Visibility Into Measurable Growth

With Peasy, you validate crawler activity, attribute Meta AI traffic and connect those visits to measurable outcomes. Meta AI becomes a transparent part of your AI visibility reporting, giving you clarity on how the world’s largest social ecosystem drives discovery and engagement for your brand.

Relevant Peasy products: