Your Brand in Grok Answers

Why Grok Matters

Grok, developed by xAI, has native, real-time access to the X platform’s conversational data. Users rely on it for live news, market sentiment and public opinion. For brands, appearing in Grok answers provides direct exposure to an active audience following real-time events and discussions.

How Peasy Tracks Your Brand in Grok

Peasy analyses available signals to provide insight into how Grok interacts with your site. While Grok does not publish a transparent user agent or consistent referral headers, we can still detect activity through indirect patterns. Tracking is divided into four areas:

• Attribution: Match inbound visits to Grok referrals when identifiers such as query parameters or referrers are present. Where signals exist, they are logged and connected to engagement and conversion outcomes.
• AI Referral Traffic: Segment human visits linked to Grok answers and analyze their engagement behaviour. Metrics such as pages per session, time on page, and conversions are tied to Grok-attributed traffic when detectable.
• Crawlers: Identify potential Grok-related requests by monitoring request patterns, timestamps, and frequency. These are flagged in Peasy’s crawler logs when signals suggest Grok origin.
• User Agents: Grok does not provide a dedicated user agent string. Detection is therefore less reliable than other AI platforms, but Peasy monitors evolving practices and adds Grok identifiers to logs as soon as they become consistent.

Turning Visibility Into Outcomes

With Peasy, Grok is not a blind spot. Even though its tracking signals are less direct than other AI platforms, Peasy captures what is measurable today and adapts as new identifiers emerge. This gives you visibility into Grok’s role in AI discovery and ensures it remains part of your AI analytics framework.

Relevant Peasy products: