Gemini
Gemini is Google's flagship AI, powering AI Overviews in Search and integrated across Android and Workspace. Peasy tracks crawler activity, referral traffic and user agents from Gemini to make your visibility measurable.
Your Brand in Gemini Answers
Why Gemini Matters
Gemini, developed by Google, is the AI system behind AI Overviews in Search and is integrated across Google’s broader ecosystem, including Android and Workspace. Its reach makes Gemini one of the most influential AI platforms in shaping discovery, research and product visibility. For brands, appearing in Gemini answers directly impacts how customers discover, evaluate and engage with content online.
How Peasy Tracks Your Brand in Gemini
Peasy provides analytics to show how Gemini interacts with your site and drives traffic. We capture and classify signals across four areas of AI visibility:
- Attribution: Connect inbound visits to Gemini referrals using verifiable session data and query parameters.
- AI Referral Traffic: Measure human visits originating from Gemini answers, track engagement, and map conversions.
- Crawlers: Monitor crawling activity from Gemini’s underlying infrastructure to verify which pages are scanned.
- User Agents: Detect and classify Gemini-related agents, including:
- Googlebot - the standard crawler used for search indexing.
- GoogleExtended - signals whether content is available for AI training and Gemini features.
- Gemini-Deep-Research - specialized agent observed retrieving content for Gemini’s research functionality.
Peasy logs timestamps, IPs and request patterns, making Gemini’s agent activity transparent.
Turning Visibility Into Outcomes
With Peasy, you validate crawler activity, attribute traffic with confidence and link Gemini referrals to conversions and revenue. Gemini becomes a measurable channel for growth, not a black box.
Web Analytics AI Traffic Analytics Revenue Analytics Conversion FunnelsRelevant Peasy products:
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Attribute every AI visit to revenue and growth.
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