Peasy is designed for marketers, growth teams, analytics professionals and marketing agencies who need AI visibility insights and performance data beyond what tools like Google Analytics and its alternatives provide. It is used by marketing leads looking for clear attribution, SEO and content strategists tracking citations in AI answers as well as agencies and PR teams that manage reporting and AI visibility for multiple brands. In short, Peasy serves data-driven organizations that want verifiable insight into the influence of AI platforms on traffic and conversions.

Peasy combines server-side and browser-side data to capture AI activity that traditional analytics can't. It logs crawler requests from platforms such as OpenAI, Google, Anthropic, Meta and Perplexity directly from your server logs and identifies the intent behind each crawl - whether it is for search, indexing or chat retrieval. At the same time, it detects referral visits from AI chatbots like ChatGPT, Gemini and Perplexity, records the source assistant and connects the cited text fragment and query string to the visit. This data is merged with standard web analytics so teams can see AI traffic sessions, verify human visits and follow them through funnels and conversions in one dashboard.

Peasy has given teams an additional dimension of AI visibility on top of their standard analytics. Crawler tracking highlights intent - whether the request was for search, indexing or chat and correlates that activity with subsequent human visits. This makes it possible to trace the origin of a session in a more granular way and to see when a click was driven by an AI assistant. Marketers and SEO teams have used this to identify which content fragments were cited, which pages were most frequently referenced and how AI-origin visitors behave once on website. Agencies working with multiple clients have combined these insights with Google Search Console data to produce reports that show both search queries and AI referrals side by side. The result is a clearer understanding of how AI platforms use your content and how that exposure translates into real visits and conversions.

Peasy uses a metered subscription model similar to modern privacy-focused analytics tools. Plans start at a flat monthly rate and scale based on tracked events, so smaller sites pay less and larger sites only pay for the volume they use. There are no enterprise lock-ins or hidden fees and every plan includes both standard web analytics and AI visibility features.

Peasy works on a subscription basis with no long term contracts. You can cancel your plan at any time from your account dashboard and billing will stop at the end of the current cycle. Refunds are not issued for partial months, but you will continue to have access until your paid period expires. If there is a billing error or exceptional circumstance, our support team will review it on a case by case basis.

Yes, Peasy is GDPR compliant and complies with its rules. You can read our GDPR statement here.

Yes, Peasy does not rely on cookies for tracking. No need for cookie banners or consent popups.

No. Peasy works out of the box with a lightweight snippet and the dashboard answers plain-English queries like "How many visits came from ChatGPT last month?" For AI crawler tracking, setup is guided and quick and we're building near one-click options for the most common hosting providers. Once connected, Peasy processes the data automatically in the background, so you don't need to manage any technical details.

Yes. You can add multiple seats to your account and assign roles with different levels of access. This makes it easy to manage permissions across your team. For external stakeholders, you can also create a public link to share a dashboard instantly without requiring them to log in.

Yes. Connect GSC to see search insights (impressions, clicks) side-by-side with your web, AI traffic and conversions.